Email marketing has been around for decades—but it’s far from dead. In fact, in 2025, it’s smarter, faster, and more strategic than ever before. But while some tactics continue to drive incredible ROI, others have fallen flat in the face of changing technology and user behavior.
If you’re serious about using email marketing to grow your business, it’s time to ditch outdated methods and lean into what actually works today.
Let’s break it down:
Personalization continues to dominate. But in 2025, it’s about more than just “Hi [Name].”
What works:
Behavior-based triggers (e.g. “abandoned cart” or “visited product page”)
Location-aware promotions
Dynamic content based on user interests or history
Tools like Enviarti make it easy to personalize at scale using smart segmentation and automation flows.
Customers expect relevant emails at the right moment—not just random blasts. Automation is key, but it needs to be intentional and empathetic.
What works:
Welcome series for new subscribers
Re-engagement sequences for inactive users
Post-purchase follow-ups with helpful content or upsells
Enviarti’s Custom Workflows let you design flows like “User signs up” → “Wait 2 days” → “Send Welcome Email” → “Check engagement” → “Send targeted content.”
Over 70% of emails are opened on mobile in 2025. If your email design isn’t optimized for small screens, you’re losing leads.
What works:
Single-column layouts
Big, tappable CTA buttons
Fast-loading, image-light designs
Dark mode compatibility
Enviarti’s drag-and-drop builder helps you create mobile-friendly emails effortlessly.
People don’t want to be sold to—they want to be helped. Educational, entertaining, or exclusive content still drives engagement.
What works:
Weekly tips and insights
Product tutorials and use cases
Subscriber-only discounts or sneak peeks
In 2025, blasting the same email to your entire list is like throwing spaghetti at the wall—messy and ineffective.
What flops:
No segmentation
No context
No respect for the user journey
🧠 Instead: Use segmentation and behavioral targeting to send the right message to the right person at the right time.
Still thinking about buying an email list? Just… don’t.
Why it fails:
Violates privacy laws (GDPR, CCPA, etc.)
Damages your sender reputation
Results in low engagement and high spam complaints
💥 Instead: Use Enviarti’s lead capture tools to organically grow a quality list that actually wants to hear from you.
Jumping into cold email sends with a new domain or IP? That’s a fast track to spam folders.
Why it fails:
ISPs flag sudden high-volume sends
Low engagement hurts your reputation
Future campaigns go straight to junk
Solution: Use Enviarti’s Inbox Warmup Tool to build trust with email providers and boost long-term deliverability.
Emails that are too image-heavy or packed with attachments often get clipped or flagged.
What fails:
Huge image files
Videos embedded directly
Too many CTAs in one message
Stick to clean designs with inline text and hosted images, and let your CTA lead users to full content on your site.
Email marketing in 2025 is a mix of automation, personalization, authentic value, and smart strategy. With the right tools—like Enviarti—you can:
Grow your list organically
Deliver personalized content at scale
Track performance in real-time
And most importantly: connect with your audience in meaningful ways
Ready to send smarter emails that get results?
Start your next email campaign with Enviarti today.
